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Interactive Sales Planner

March 31, 2010

What does “Interactive” mean?

…is usually in reference to interactive media, which involves any channel that allow two-way exchange of information: video games, animated web design, computer tutorials, educational programs, and even interactive marketing.

Interactive marketing includes using different sources of media to exchange information directly with your target audience or consumers.


  • Develop sales presentations and proposals for Account Executives in response to clients’ marketing goals·
  • Maintain client/agency online schedules and campaign execution·
  • Track delivery of all accounts. Managing campaigns via weekly performance reporting optimizing of schedules.
  • Interface with clients.
  • Interface with other sales offices and Traffic Department.
  • Research client marketing strategies.
  • Conduct account maintenance including campaign traffic, reporting and optimization.
  • Managing insertion order·

Schooling/License/Experience Required:

Two years experience in advertising, buying and/or planning or with an advertising sales organization.

Skills necessary:

Proficiency in Microsoft Word, Excel and PowerPoint mandatory. Knowledge of DART, AdRelevance, @Plan, SolBright.  Knowledgeable about internet marketing and advertising issues. A strong attention to detail and ability to work with little supervision in a fast paced, high-energy, environment. Good presentation and verbal skills essential.

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